Alexa Rank which is also known as Alexa Rating and Moz Domain Rating are two essential parameters to decide the quality of your website. These two parameters will also decide the SEO of your website. Moz introduces the DA and Alexa Ranking of a website from 0 to 100. If Alexa Rank and Domain Rating of your website is higher, you can easily increase the ranking of your website in Search engines like Google.
If you and your competitors are sharing the same content, Google will give preference to the website which has higher DA and Alexa Ranking. Here, we will discuss top parameters to increase the Alexa traffic rank and domain rating of a website.
How to Increase Alexa Ranking and Domain Rating
If your website has lots of natural links, your website will get higher rank in the search engines. Its reason is that if lots of websites are linking to your website, search engines will consider that your website is authentic. As a result, this will boost Alexa rank and DA of your website will be increased.
If you want to increase the natural backlinks of your website, you will have to share the best quality content. Its reason is that if you are sharing lower-quality content, no one will like to link your web page in its website. Its reason is that with the help of your links, other people will try to increase the quality of their content.
In the previous days, the quantity of the backlinks mattered but now, the scenario is completely changed. Its reason is that nowadays, the quality of the backlinks matters more than the quantity of the backlinks. Therefore, while creating the backlinks, you should try to focus on the high DA and PA websites. Moreover, these websites should be relevant to the niche of your website.
Most of the high DA and PA websites are giving the no-follow backlinks. These no-follow backlinks can’t pass the link juice. Therefore, you should focus on the do-follow backlinks instead of the no-follow backlinks. Its reason is that these do-follow backlinks pass the link juice.
To get a backlink from a website whose DA is greater than 60 is the best choice for you. While creating the backlinks for your website, you should not buy backlinks.
3. Never Use Unnecessary Affiliate Links:
Google is giving preference to those websites in the search results which are providing the best user experience. If you are using irrelevant or spammy affiliate links in your website, it means that you are misleading the users.
Nowadays, Google is taking strict action against those websites which are misleading the users by using irrelevant and spammy affiliate links. Anyhow, Google allows you to add affiliate links in your website. These affiliate links should be relevant to the niche of your website.
Moreover, these affiliate links should add value to the viewers. On the other hand, if Google catches some spammy affiliate links in your website, it will penalize to your website. As a result, the DA of your website will be decreased.
4. Improve Internal Linking Structure:
Internal linking is also an important factor to increase the authority of your website. Internal linking means that you should include the links of the relevant posts of your website on your web page. When you include the links of the relevant posts in your web post, your web post will be interesting for the audience.
This is also the best technique to increase the number of sessions on your website. This is also the best technique to increase the amount of time spent on your website. This thing will also help the web pages to quickly index on Google. All of these things are giving clues to the search engines that your website is authentic.
5. Promote Content On Social Media:
Social media sharing is an indirect way to increase the Alexa rank and DA of your website. Before promoting content on social media, you should make sure that you have shared the best quality content for the readers. Moreover, you should also share daily or weekly posts on your website.
For example if you offer dissertation writing services to students, you should often write posts on different educational topics for better engagement. Social media websites are providing free platforms to share the best quality content.
When you share interesting content on social media websites, your followers will also try to share it with their friends. These social media signals will provide a clue to the search engines that your website is authentic.
6. Optimize On-Page SEO Of Your Website:
Most of the people just rely on the Off-Page SEO of a website. They should know that On-Page SEO of a website provides the foundation for improving the Alexa rank and DA of a website. Its reason is that On-Page SEO of a website will provide an idea to the search engines about the niche of your website.
On-Page SEO of a website will also provide a signal to the search engines that your website is capable of providing the best user experience. If you optimize the On-Page SEO of your website effectively, you can also increase the DA and Alexa Rank of your website.
7. Make Your Website Mobile-Friendly:
Due to the improvements in mobile technology, smartphone users are increasing day by day. These smartphone users try to get access to the internet on their smartphones rather than desktops. Therefore, if your website is mobile-friendly, it means that you can meet the needs of these users.
On the other hand, if your website is not mobile-friendly, you can’t meet the needs of these users. As a result, search engines will not rank your website. Moreover, search engines also consider that your website is not providing the best user experience. As a result, Alexa rank and DA of your website will be decreased.
8. Increase The Loading Speed Of Your Website:
Bounce rate is also playing an important role in increasing or decreasing the DA and Alexa rank of your website. If the bounce rate of your website is higher, search engines will consider that your website is not authentic. On the other hand, if the bounce rate of your website is lower, search engines will consider that your website is authentic.
If the loading speed of your website is more than three seconds, visitors will leave your website. As a result, the bounce rate of your website will be decreased. Therefore, you should work on decreasing the loading speed of your website.