How do bookmakers make profits from your wagers?

Tony Brian


How do bookmakers make profits

It is always good to know how bookmakers make money if you want to become interested in sports betting. If you are a beginner this will help to find out if you are getting value on the bets that you want to place. When you keep on losing many of the bets placed, then it might be because your bookmakers are managing to beat you.

Most bettors cannot sustain themselves in the long run because bookmakers use specific techniques to always stay at an advantage. As a newbie, you can use a betting site in Nigeria with bonus to overcome this advantage and make maximum profits.

Typical strategies that bookmakers use.

When you try to understand the techniques and the strategies that were used by the bookmakers to make you lose on every game, you will be able to change everything about the game. Most bettors may be thinking that ‘bookies always win’ or ‘no bookmakers are poor,’ this is not true.

  • They manage to choose the right bet sizes.
  • They change the betting lines at the right time.
  • They know how to minimize risks.
  • They make the most of bettors’ lack of knowledge and impulses.

What is bookmaking all about?

Bookmakers which is also referred to as bookies can be found in casinos, stadiums, and other public places. Nowadays, you can even find bookies online, and for that, you will have to browse bookmakers websites and apps. The term bookmaking involves the bookie who earns money by laying a bet to bettors like you. Furthermore, if you manage to win a bet, they will pay you for that.

Their aim is to ensure that the share of the money they take out should be more than the money they pay you. However, bookmakers do not have the power to control the sports match results, they can indeed manage the amount they will win or lose in the bet. They are the people who will set the odds for the wagers you will bet on and ensure that their accounts receive earnings.

3 Ways in which the Bookmakers make Money

To know how the bookmakers lay the odds in their favor to beat you and others like you, it is essential to understand the following concepts:

1. Including the overround

Most bookmakers will come across this simple technique, also known as the vigorish, in their betting strategy. Although the term might sound fancy, it is nothing but a commission charged for placing bets to ensure the bookies’ profit maximization. Let us consider a scenario where the bookie has 100 customers, and 50 of them have bet on tails, and the remaining 50 have put their money on heads.

Under such circumstances, the bookie would not earn any additional income regardless of the match’s outcome. That is why when both the odds have an equal probability of happening; the bookies add overround or margin to the odds. The vigorish is usually expressed as a percentage of the total wagers the bookie receives. Although this tactic is truly effective, it fails to work when the outcomes are more than two in a sports match.

2. The importance of compilers

Compliers are the ones who set the odds at any bookmaker app or website, and their role cannot be neglected. In other words, these are people you are betting against or the ones you are attempting to out-predict. No matter how the betting system has evolved by making the most of technology, these compilers are setting the odds based on their predictions at the end of the day. The odds are designed based on the likelihood of an event’s particular outcome while guaranteeing a high-profit margin.

Although compilers are experts at pricing the markets by researching statistical data, they too can commit errors. Even though most of their predictions turn out to be accurate, there is a chance they might have made a mistake and, if you spot it, don’t move ahead in that direction. While setting the odds by sticking to the target margin, compilers also have to ensure that the bookies enjoy profits.

3. Balancing the book

A part of a compiler job is to ensure balancing of the book of the bookies. A book refers to recording the bets placed by the bookie in a book or a ledger. While creating this book and writing about all the bets, a bookie has to make sure that they earn profit regardless of the event’s outcome. To do this, the bookie lays large-sized odds for every possible outcome of an event.

Although this sounds super easy to execute, the market fluctuations might make it a bit complex in reality. For this reason, you would never find huge differences between the odds across different book making websites. The book balance and the income generated from the odds also depends on the number of bettors on that market.

Why do bookmakers conduct promotions for events?

If you have been in the betting industry for quite some time now, you will find bookmakers offering various promotions. One of the most common questions of bettors is whether these promotions have anything to do with the bookmakers profitability. On the contrary, you might also wonder why the bookies offer these fantastic deals if they aim to earn more money. Not all the promotions you come across are legitimate, and thus make sure to read the terms and conditions of such events carefully before spending your money.

The reason behind bookies getting a bit too generous with the offers they make is tough competition. When offering you a free bet, they are losing a small amount of money, but they are willing to attract bettors like you. Reliable bookies offering decent promotional schemes are doing so in the hope of you becoming a loyal customer to their bookmaking firm.

Tony Brian

Tony loves to write on technology, app/website reviews, business and internet marketing. He has been in the online industry for over 5 years. Tony is also good at web and graphic design.

Related Posts